The iPhone Is Not A “Smartphone”

Kevin C. Tofel:

I started the conversation by asking: “How many of your parents use a smartphone?” Not a single student raised their hand [...] But then the light bulb went on and I asked: “How many of your parents have an iPhone?” Nearly two-thirds of the hands went up.

Brand recognition is where Apple excels at, but what strikes me the most is how poor most companies are in that regard.

Nokia, for example, has a complicated line of products with weird names and codes, an no one can remember of any single one — the N-Gage was a good start (for branding) but they didn’t build on that.